How one digital marketing agency got addicted to turning things green and making clients super happy
"We have better ideas and finish things faster because people care more. There's so much more transparency in the projects now, which means planning is more dynamic. This lets us move faster and get better results." - Emilia Nilsson, Parter & Search Strategist Raw Digital // Boutique online marketing agency
About Raw Digital
Raw Digital is a boutique online marketing agency, specializing in SEO and SEM. Over the last two years they've grown incredibly thanks to their focus on quality, care and perfection – running campaigns across the entire Nordic area for some of the world's largest retailers. They are a team of 8 working in Sweden and Finland.
I used to try managing all of our projects in Excel, which didn't work. No one looked at the plan or got involved, and it was way too static to plan with. Alongside that, we were struggling to communicate with all of our clients. A client for us isn't just one person, it's an entire team of people we need to actually work together with. And the constant miscommunication and painful, unending email threads were throttling the possibilities of what we could do together.
When I tried out dapulse, I saw people started engaging with everything we did, no matter how big or small it was.
People really got involved with what we were doing. They started commenting on everything and I saw things started getting done directly instead of “Oh I forgot that one, I'll do it tomorrow”.
We have better ideas and finish things faster because people care more. There's so much more transparency in the projects now, which means planning is more dynamic. This lets us move faster and get better results.
Changing projects to green turned into a kind of gamification for us. It's super addictive to turn things green, it feels great and creates this culture of success in our team.
dapulse has been a great tool to help our clients actually understand what we do in the projects.
They know what's planned for the coming months or the next week, and it's so much easier for them to understand – “Okay I'm going to have to put in 30 hours of SEO into this”.
It creates a lot of trust between our clients and us. They appreciate our work much more and we actually become incorporated in their business.
The thing is, we don't just work with one person on the client side, sometimes it can be two full teams who also need to work together and communicate. But they don't, because they're people. Now our clients even end up working amongst themselves with dapulse.
After switching to dapulse our communication is so much better. Everything is concentrated in one place. It's so much easier.
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Raw Digital is a Swedish specialist for SEM, SEO and online marketing through all the digital channels. They work closely with their clients to find a strategy perfectly suited to their business needs. Raw Digital has a Premier Google Partner status and has been shortlisted for the European 2017 Search Awards.