Turn your website into your most valuable asset by using website tracking to get to know your visitors better.
Map a known contacts journey through your website, aswell as registering total hits including those of unknown visitors. Compare new vs returning visitors with the helpful dashlets and graphs.
By monitoring traffic data over time you'll be able to understand trends about where your visitors become engaged contacts, or customers, allowing you to make more informed content development decisions based on your audience's interests.
Create targeted multi-channel campaigns and dynamic content triggered by page visits and behavior to give your audience more of what they want, through the channel they prefer
Capture anonymous and known visitor traffic at a contact level to see where your audience is coming from, when they convert to a known contact and how they are engaging with you.