Contacts are the central factor of a marketing automation platform. These are all the individuals who have visited your website or interacted with you in some way. All of their information is stored within the Contact profile, such as Emails Read, Campaign Actions Triggered, Recent Tweets, Form Submissions, etc. The fields relating to both a contact and a company can also be adjusted to better suit your business needs.
Mautic provides in-depth and detailed contact tracking along with powerful contact nurturing tools to provide businesses with the tools needed to organise their marketing campaigns. Contact tracking provides page views, time spent on site, and specific interests.
Mautic takes contact nurturing one step further by allowing businesses to create any type of additional custom fields for a contact.
Visitors to your site who have not yet been identified by a form or other interaction, often just an IP address.
You can view visitors by using the 'table view' (use the "t" keyboard shortcut to view contacts in a table or "c" as cards) within the contacts section.
Visitors are worth tracking, because these could be future customers. By tracking them before they have any interaction, you can retain a log of when they visited your site, which allows you to get a picture of their activity prior to engaging with you.
The second type of contact is a standard contact. These contacts have identified themselves via a form or other source — you may also have more information about them from previous interactions. As a result, these contacts typically have a name, email, and other identifying information which can be associated with the contact.