The Top Six Things CRM Can Do For You

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CRM allows you to gather and manage all your valuable customer data in a centralised location.

CRM is about gaining and retaining customers. By leveraging a CRM system, organisations can document and react to a customer’s experience based on information collected over time.

There are many benefits to implementing a CRM system, but the top six things CRM can do for you are:

1. Create A Standardised Process
A CRM system gives you the tools to manage, measure and improve your processes. Creating workflow rules, such as ensuring that your sales reps follow specific stages throughout the sales cycle. A CRM system also allows
you to automate the processes you have in place, from the sales stages your sales team goes through, to managing approvals, to logging all communication between reps and customers. As a result, not only are departments
working smarter on their own, but departments are working smarter together.

2. No More Weekly Status Reports
One of the immediate and most visible benefits of a CRM system is the elimination of the weekly, manual status report. Salespeople who track all their opportunities in a CRM system no longer have to manually create a
spreadsheet and send it as a status report to their manager at the end of the week. With a CRM system, salespeople can track their opportunities in one place, and their managers won’t have to stress about compiling and
organising data from multiple documents. The more data documents you have, the more likely you are to misplace or lose that information.A CRM system can automatically run a status report and email it to your sales
manager. Management similarly has access to all the sales data online and can run its own reports without even having to wait for status updates.

3. Automate Your Unique Sales Process
A CRM system will automate the sales team’s manual and repetitive steps, giving them more time to sell and focus on turning leads into customers. Simply put, a CRM system is a positive extension to the processes you already
have in place that lets your team reach its full potential.

4. Improve Collaboration
A CRM application gives you visibility across departments, can help you track your marketing efforts all the way through closing a deal, and can even manage post-sales support. When using CRM, your employees can more
easily share information with each other, which may result in a faster sales cycle and increased revenues.

5. Greater Visibility
Without a CRM system, it is hard to have detailed sales numbers and compare them with your company’s past performance. Spreadsheets only tell a small part of the story, so trying to correlate marketing activities to sales
performance is even more difficult. Having all your data in one place prevents the problems that come with siloed data, and the damage it does to productivity.

6. A Single Place To Keep All Your Customer Data
A CRM system allows you to store your information in a third-party system. This means that if you were to lose your computer or your top sales person were to leave the company, you would not lose your information. The
information would remain in the on-site server or cloud services provided by the CRM vendor. These services mean that you can breathe easier knowing your information is always accessible when you need it.

Ultimately, a CRM system helps you attract and retain customers. Think about how you’re doing this today, and think about how technology can support you in improving your company’s processes now and over time.

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About Ant
A diligent and committed IT professional with a strong background in management, customer service and project support. A diverse range of roles and responsibilities within multiple goal orientated organisations ensures a robust and driven personality with a desire to always succeed.