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Why did the chicken cross the road?

Mike's picture

Everyone has, at some point in their life, been asked this question. Everyone will no doubt be prepared to give their answer.

So how do you know that YOUR answer is, in fact, the ACTUAL reason why said chicken made the journey which has been questioned for so long?

More importantly, who was trying to find out the answer to that question in the first instance and for what reason?

Was there more to the question than the simple on-the-surface one we now hear?

What is your CRM ethos?

Joe's picture
CRM Ethos

When it comes to rolling out a new CRM system, one of the first questions that you should be asking is, “Why are we using a CRM?”

Your employees’ attitudes towards the organisation’s CRM system can greatly affect its success and user adoption which, as highlighted in previous blogs, can have a major effect on your company’s growth and your customers’ experiences and, therefore, having a clear view as to why the CRM is being implemented can help to reduce push back from staff.

Data Migration: CRM's Overlooked Process

Simon's picture
SugarCRM Migration

What's the most important element of any CRM?

Is it the functionality?

Is it the ease of use?

Is it the flexibility?

Well, yes all of those are important factors but there's one element of a CRM system that is essential. You cannot have a CRM system without it.

I am reminded of the old saying:

"If a tree falls in a forest and no one is around to hear it, does it make a sound?".

So what is this most important of all CRM system elements?

DATA!!

Stating the Obvious

Now to some this may be somewhat obvious.

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