Business Choice Awards 2017: CRM Winner : SugarCRM

Joe's picture

You think you're selling a product or a service, but what you're really selling is a relationship. Customer Relationship Management (CRM) solutions organise and manage customer interactions.

Customer interactions over time form relationships. Strong relationships mean happy customers. Happy customers mean more purchases. So a good CRM tool can keep your business focused on building and maintaining customer happiness, which in turn boosts revenue to increase your happiness.

Hashtag: JumpTheBlueLine

Joe's picture

Please Share!! I saw this on another social media post and wanted to share on here.

While I sat in Gregg's drinking my brew and eating my sandwich 2 paramedics came in and joined the queue waiting to get their morning breakfast and cuppa. Just as they got to the till they got a shout on the radio , they both laughed at each other and said we never wanted one anyway. They both rushed out to help someone, possibly even save their life's.

Why did the chicken cross the road?

Mike's picture
Chicken Crossing Signpost

Everyone has, at some point in their life, been asked this question. Everyone will no doubt be prepared to give their answer.

So how do you know that YOUR answer is, in fact, the ACTUAL reason why said chicken made the journey which has been questioned for so long?

More importantly, who was trying to find out the answer to that question in the first instance and for what reason?

Was there more to the question than the simple on-the-surface one we now hear?

What is your CRM ethos?

Joe's picture
CRM Ethos

When it comes to rolling out a new CRM system, one of the first questions that you should be asking is, “Why are we using a CRM?”

Your employees’ attitudes towards the organisation’s CRM system can greatly affect its success and user adoption which, as highlighted in previous blogs, can have a major effect on your company’s growth and your customers’ experiences and, therefore, having a clear view as to why the CRM is being implemented can help to reduce push back from staff.


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