How email marketing is still effective in 2025
In recent years, we’ve seen brand new marketing channels coming into play, changing the way marketeers are strategising their marketing efforts.
In 2024, 78% of marketers in the US planned to use influencers and we heard predictions that by 2025, 30% of outbound marketing messages from large organisations will be synthetically generated by AI. With new advancements, and so many recent changes, you might be wondering which marketing channels you should take into 2025, and which channels you should leave behind.
So, let’s talk about email marketing!
Email marketing has remained one of the most powerful tools for businesses to connect with their audience due to its personalisation, integration and segmentation capabilities.
But is email marketing still effective in 2025?
Yes, email marketing is still effective in 2025. It remains one of the best marketing tools for ROI (return on investment), with studies showing that for every $1 spent, the average return is an impressive $42. Let’s explore why email marketing continues to be effective in 2025 and how businesses can leverage new features, including AI, to their advantage.
Four features to use in your email marketing in 2025
1. AI-generated content
You might have noticed that your current email marketing platform has introduced some built-in AI features. AI can help marketers create emails that feel tailor-made for each recipient. For example, you can send AI-driven recommendations based on your customer’s purchase history. Just look at Netflix, who turn their data into hyper-personalised recommendations.
Plus, AI can help marketers create emails quicker, with the assistance of copywriting. AI tools like ChatGPT and Copy.ai can help you craft compelling subject lines, body copy and CTAs – perfect if you’re A/B testing your messaging.
2. Predictive analytics
Predictive analytics tools now analyse customer behavior patterns more accurately, allowing businesses to send emails at the optimal time and with the most relevant content. AI tracks when users are most likely to open and engage with emails based on previous behaviour.
With marketing automation platforms like Mautic, you’re able to send your email at personalised optimal times to improve open and click-through rates.
3. Interactive and dynamic content
It’s always been typical for email campaigns to send users to an external call to action. Whether you’re sending recipients to a landing page on your website, or a post on your blog, emails always need to take your customers on a journey.
However, have you ever thought about adding interactive content straight into your email itself? Modern email campaigns incorporate interactive elements such as polls, surveys, and even shoppable features directly within the email. Or, if you’re creating personalised content, you can utilise dynamic content that will change depending on the recipient. When we’re making the customer journey even easier for customers to click-through, we’re increasing the chance of conversions – it’s all about a positive experience!
4. Immersive brand experience
Businesses are incorporating augmented reality (AR) elements into emails, transforming traditional marketing campaigns into highly engaging, interactive experiences. By integrating 3D product previews, customers can explore items from every angle before making a purchase, enhancing confidence in buying decisions. Virtual try-ons for fashion, eyewear, and cosmetics allow users to see how products look on them, reducing return rates and increasing customer satisfaction.
Additionally, brands are leveraging AR to create immersive storytelling, where recipients can visualise products in their real-world environment, participate in interactive demos, or engage with gamified promotions. These innovations not only boost engagement and click-through rates but also establish deeper emotional connections with consumers, making email marketing more dynamic and impactful.
Looking to enhance your email marketing efforts in 2025? Our cost-effective, feature-rich platform, Mautic, could be the perfect solution. Scalable as your business grows and equipped with new features to boost open and click-through rates, Mautic can help you achieve better engagement. Contact us for a free demo!
