Abbey Ireland & UK Success Story
About the company
The Abbey Group is a collection of travel companies comprising of Abbey Ireland & UK, Moloney & Kelly Ireland & UK, and Abbey Conference & Events. 42 years of experience has meant that The Abbey Group can provide exceptional tour packages to a host of clients around the world.
The problem
Abbey Ireland & UK had business files stacking up in people’s desktops and drawers which were full of information that needed managing. They were looking for a centralised system that pulled all of their client information into a database that everyone could view in real-time.
The requirements that Abbey Ireland & UK needed in a CRM was to take client bookings, record and update client information, tracking opportunities, coordinate their sales events and creating sales reports.
They started off with no software whatsoever and moved on to use a free CRM called Insightly, which wasn’t powerful enough for their business. Ray, Abbey Ireland & UK’s CRM Manager, said, “we were looking for something that gave us more benefits for the money that we were going to spend. We didn’t want to buy Salesforce because it was too expensive. SugarCRM was just the right price”.
The solution
SugarCRM provided Abbey Ireland & UK with a database for all of their employees to access information on their clients with the click of a button. Their Sales, Business Development and Customer Service departments are predominantly using the CRM system, and they’re looking to get their Contractors using SugarCRM in the future.
For a busy Sales team, Abbey Ireland & UK needed a CRM that can create easier reports that feed into informative dashboards. Attending many travel events meant that Abbey Ireland & UK needed a CRM that could be used on the go, with limited or no internet access.
The enable.services impact
Abbey Ireland moved to enable.services from one of our competitors because they wanted to be looked after throughout their CRM journey. We helped them with their implementation, support, development, upgrades and projects.
Recently, Abbey Ireland & UK have upgraded to one of SugarCRM’s latest products, Sugar Sell. Over the next few months and going into the new year, Abbey Ireland & UK are enthusiastic about learning more about advanced dashlets and reports.
